Azotte holds subscription state and emits a trusted event on every change. HubSpot turns those events into action: trial nurture, dunning emails, renewal reminders, and winback that fire on what the customer actually does.
Marketing automation should fire on accurate subscription state, not a manual list upload. Azotte keeps the subscription record and streams lifecycle events into HubSpot to drive the right message at the right moment.
Azotte owns the subscription. HubSpot runs the engagement.Azotte sends events, trial started, payment failed, plan upgraded, subscription canceled, into HubSpot, where they update properties and fire workflows. Engagement HubSpot sends back stays tied to the real subscription.
Trial, dunning, and winback sequences run on accurate subscription events, not stale list uploads.
Both teams act on the same lifecycle events, so messaging matches what the customer actually experiences.
Swap PSPs or storefronts behind Azotte while the HubSpot workflows keep firing on the same events.
No. HubSpot stays your CRM and marketing engine. Azotte is the subscription system of record and sends real lifecycle events to HubSpot so contacts, companies, and workflows reflect what the customer actually has.
Subscription status, plan and entitlements, renewal date, and events such as trial start, trial conversion, upgrade, downgrade, failed payment, churn risk, and cancellation map onto contacts and companies, and can trigger workflows.
Trial-conversion nurture, onboarding sequences, dunning and failed-payment emails, renewal reminders, and winback campaigns, all driven by real subscription state instead of guesses.
Yes. Azotte emits signed lifecycle events, so HubSpot properties and workflows fire as subscription state changes.
Yes. A closed deal can call back into Azotte to provision the subscription, and subsequent subscription changes update the related company and deal properties.
