Platform · Overview

The operational layer for subscription billing and orchestration.

Azotte is the unified subscription backend for recurring revenue businesses. One operational platform for recurring billing, entitlement management, subscription lifecycle orchestration, payments, fiscalization, retention, and recovery, across every storefront, channel, and region.

One operational layer. Every subscription reality.

Catalogs, recurring billing, payments, fiscal records, entitlements, and customer changes usually live in separate systems.

Azotte unifies them as centralized subscription logic on a shared lifecycle engine, so every subscription action follows the same rules across every storefront.

Value first. Logic centralized.
Operational Architecture

How Azotte fits into your subscription stack.

Azotte operates as the orchestration and decision layer between regional commerce systems, customer applications, subscription lifecycle logic, payments, entitlements, recovery, analytics, and operational workflows.

Azotte operational subscription architecture diagram full view
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Regional Commerce

Local execution without fragmented logic.

Regional storefronts, PSPs, telecom systems, taxation, pricing, and fiscal providers operate independently while staying connected to one centralized subscription control layer.

Azotte Control Layer

Govern subscriptions from one operational core.

Subscription lifecycle orchestration, entitlements, billing, checkout, campaigns, notifications, analytics, and automation run from one governed operational platform.

Customer Applications

Connect experiences without duplicating subscription rules.

Web portals, mobile apps, backend systems, support tools, and customer experiences connect through APIs, events, and centralized subscription decisions.

Platform Map

A multi-column view of the operating core.

Start with the area your team owns, then move across the same subscription logic: revenue, lifecycle, storefronts, payments, growth, and operations.

Revenue Core

Model what customers receive.

Subscriptions, bundles, access rights, catalog logic, and package rules start from one single record.

Unified subscriptions →
Lifecycle & Access

Control every subscription state.

Trials, renewals, upgrades, downgrades, pauses, cancellations, recovery, and access changes follow governed rules.

Subscription lifecycle →
Channels & Storefronts

Sell differently without splitting logic.

Web, in-app, partner, telecom, and regional storefronts connect to the same subscription layer.

Multi-storefronts →
Payments & Compliance

Route, recover, and trigger fiscal flows.

PSPs, retries, fallback logic, payment states, tax events, and invoices stay tied to subscription actions.

Payments and checkout →
Growth Motions

Run offers from lifecycle context.

Campaigns, eligibility, trials, referrals, loyalty, price changes, and retention act on shared rules.

Growth engine →
Data & Operations

Prepare events for teams and tools.

Customer operations, transactional outreach, lifecycle history, and analytics use the same event foundation.

Analytics and reporting →
Why Azotte Is Different

Six principles behind one governed subscription core.

Access-first architecture

Access-first architecture

Azotte starts with what the customer receives: access, features, quotas, rights, and usage. Billing, pricing, campaigns, and support actions all follow from that single record.

Multi-storefront by design

Multi-storefront by design

Run different markets from one catalog. Prices, taxes, currencies, payment providers, rules, and local experiences can vary without creating disconnected product copies.

Channel-agnostic execution

Channel-agnostic execution

Web, in-app, telecom, partner, and POS sales flow into the same lifecycle engine. Every channel can sell differently while subscriptions remain consistent underneath.

Rule-based lifecycle

Rule-based lifecycle

Trials, renewals, upgrades, downgrades, pauses, cancellations, recovery, and retention follow governed rules instead of hardcoded exceptions or manual fixes.

Event-based operations

Event-based operations

Every meaningful action emits an event: payment captured, entitlement granted, message sent, invoice issued, campaign applied. Teams can react, audit, integrate, and analyze in real time.

Security and governance built in

Security and governance built in

Tenant isolation, role-aware operations, audit trails, encrypted flows, and controlled access are part of the platform foundation, not an afterthought.

How it works

Everything connected to one subscription decision engine.

Azotte does not only record subscription changes. It controls the business logic behind them, then coordinates the operational work around them.

Business Logic

Subscriptions, bundles, catalog, and campaigns.

Define products, access rights, eligibility rules, offers, trials, price changes, renewals, upgrades, downgrades, and win-back journeys from one control layer.

Revenue Execution

Payments, fiscalization, and recovery.

Route payments across providers, retry failed transactions, apply fallback logic, trigger fiscal flows, and keep revenue actions consistent across storefronts.

Operations & Insight

Customer management, outreach, and analytics.

Manage customers, subscriptions, payment methods, campaign performance, lifecycle events, and prepared analytics from Azotte Portal or your own tools.

Migration Capability

Migration without rebuilding.

Azotte helps subscription businesses migrate from existing billing, payment, and entitlement systems without rebuilding operations from scratch. Import customers, subscriptions, access rights, lifecycle history, payment references, storefront mappings, and legacy identifiers through guided workflows, APIs, and bulk migration pipelines.

Guided Workflows

Stage cutovers deliberately.

Move one brand, storefront, or provider at a time while teams keep a clear path from source data to the new way of working.

Bulk Imports & APIs

Move operational history with the customer.

Bulk pipelines, REST endpoints, and JSON-RPC flows bring in subscriptions, access rights, lifecycle records, and legacy identifiers.

Parallel Support

Keep continuity during overlap.

Run phased migration paths for selected providers while recovery, pricing, and lifecycle policy stay coherent after cutover.

Migration is an operational capability inside the platform, not a separate product. See migration support →

Operate your way

Use Azotte your way. Portal, APIs, or embedded.

Business teams and technical teams work on the same platform, with different levels of control.

Portal · No-code

Ready to use

Manage customers, subscriptions, cards, bundles, campaigns, and reports directly from Azotte Portal.

APIs · Developer

Full control

Integrate subscription logic into your backend, admin tools, support systems, and workflows.

Embedded · Composable

Hybrid approach

Place ready-made subscription surfaces inside your portal without rebuilding everything.

All three models run on the same core: subscriptions, payments, campaigns, and lifecycle stay consistent everywhere.

Core Capabilities

From product definition to customer recovery.

Azotte gives product, finance, growth, support, and engineering teams one shared system for subscription operations.

Catalog & Bundles

Model what customers receive.

Create bundles, access rights, package rules, storefront variations, regional pricing, and product structures from one catalog foundation.

Campaigns & Eligibility

Control who gets what, and when.

Run promo codes, targeted offers, trials, loyalty flows, referrals, cooldowns, win-back campaigns, and lifecycle-based actions.

Payments & Fiscal Flows

Coordinate charging and compliance events.

Connect PSPs, apply routing logic, manage failed payments, prepare invoice or fiscalization actions, and preserve the full transaction context.

Transactional Outreach

Message customers from lifecycle events.

Trigger email, SMS, and connected notifications for payment failures, renewals, trial endings, price changes, campaign actions, and customer updates.

Customer Operations

Manage subscriptions and cards.

Support teams can view customers, adjust subscriptions, inspect payment methods, follow lifecycle history, and act on recovery or retention needs.

Analytics Preparation

Turn events into usable insight.

Prepare clean revenue, subscription, campaign, payment, recovery, and customer behavior data for dashboards, reporting, and decision support.

Why It Matters

Turn fragmented subscription logic into one controlled operating system.

Pricing Access Payments Messaging AZOTTE CORE

Stop fragmented subscription logic.

Pricing, access, payments, campaigns, and messaging often live in separate systems. Azotte centralizes them into one governed layer, so every action follows the same rules.

CHANGE ONCE Web In-app Telecom Partner / POS

Move faster without rebuilding every channel.

Bundles, campaigns, storefronts, prices, and eligibility rules can be changed once and applied everywhere, across web, in-app, partner, telecom, and POS channels.

SUPSupport FINBilling PRDProduct GRWGrowth ONE SUBSCRIPTION STATE

Give every team one subscription reality.

Support, billing, product, and growth teams work from the same customer, subscription, entitlement, payment, and campaign state. Fewer blind spots. Fewer manual fixes.

subscription.created payment.captured campaign.applied payment.failed recovery.succeeded

Understand revenue as it happens.

Every subscription, payment, campaign, recovery, fiscal, and outreach action becomes structured event data, ready for reporting, analysis, and operational decisions.

Payments & Cost

Use local providers. Keep one record.

Azotte routes subscriptions through the payment providers you choose per market. In high-cost regions a local provider often accepts cards below a global default and adds local methods, while billing, retries, and access stay unified.

How payment routing works →

Global defaultLocal routeBrazilsavingsIndiaEU
Where to Go Next

Explore the platform by capability.

Explore the platform by capability
Common questions

Quick answers about the platform.

Short answers to the questions teams ask before a deeper review.

Is Azotte a billing tool or something bigger?

Bigger. Billing is one outcome of management. Azotte governs subscriptions, access rights, bundles, campaigns, payments, fiscalization, transactional outreach, customer operations, and analytics as one connected business logic layer.

Where does Azotte sit in our architecture?

Azotte sits between your sales channels, payment providers, fiscal systems, communication tools, analytics stack, and internal management portals. It centralizes the rules and events that decide how subscription revenue operates.

Can we use Azotte without replacing our own admin portal?

Yes. You can manage operations in Azotte Portal, integrate through APIs, or embed selected Azotte widgets inside your own management portal.

Can teams manage customers, subscriptions, and cards?

Yes. Azotte supports customer and subscription operations, including subscription state, package changes, payment methods, lifecycle history, and recovery or retention actions.

Do I need to replace my payment providers?

No. Azotte can route across the PSPs you already use, add fallback logic, coordinate failed-payment recovery, and keep payment outcomes connected to subscriptions, fiscal flows, and analytics.

Can Azotte manage transactional messages?

Yes. Azotte can trigger lifecycle-based transactional outreach through email, SMS, and connected providers for events such as renewals, failed payments, trial endings, price changes, campaign actions, and subscription updates.

Can one catalog really serve every region?

Yes. The catalog defines what is sold. Storefronts apply local pricing, taxes, payment providers, rules, and customer experiences on top. One single record, many local execution paths.

Where do I see the architecture in detail?

Start with How It Works for the workflow, then Architecture for the modular, tenant-aware, event-based design.

Built to run subscription revenue - not just record it.

Business logic core.Portal, API, and widgets.Event-based operations.