Platform · Overview

The core layer for subscription revenue.

Azotte is the business logic core for subscription companies. It unifies subscriptions, bundles, campaigns, payments, fiscalization, transactional outreach, customer operations, and analytics across every channel and storefront.

One operating core. Every subscription reality.

Subscription companies rarely run on one clean system. Products live in catalogs, campaigns live in marketing tools, payments live in PSPs, fiscal records live elsewhere, and customer changes happen across support, portals, apps, and partners.

Azotte brings those moving parts into one governed layer, so every sale, renewal, trial, offer, payment, message, entitlement, and customer action follows the same business logic.

Value first. Logic centralized.
What Azotte Becomes

The operating core between every system that touches revenue.

Azotte centralizes subscription business logic across channels, payments, fiscalization, outreach, operations, and analytics, so every action follows the same rules.

Channels

Sell everywhere.

Web, in-app, partner, telecom, and POS channels connected to one subscription layer.

Payments

Route and recover.

PSPs, retries, fallback, failed-payment recovery, and payment-state handling.

Fiscalization

Trigger compliant flows.

Invoices, tax logic, fiscal events, and compliance triggers tied to subscription actions.

Outreach

Message from lifecycle events.

Email, SMS, and transactional messages triggered by renewals, failures, trials, and changes.

Operations

Manage customers and cards.

Support and business teams can manage customers, subscriptions, payment methods, and actions.

Analytics

Prepare revenue insight.

Subscription, payment, campaign, recovery, and customer events prepared for reporting.

Why Azotte Is Different

Six principles behind one governed subscription core.

Entitlement-first architecture

Entitlement-first architecture

Azotte starts with what the customer receives: access, features, quotas, rights, and usage. Billing, pricing, campaigns, and support actions all follow from that source of truth.

Multi-storefront by design

Multi-storefront by design

Run different markets from one catalog. Prices, taxes, currencies, payment providers, rules, and local experiences can vary without creating disconnected product copies.

Channel-agnostic execution

Channel-agnostic execution

Web, in-app, telecom, partner, and POS sales flow into the same lifecycle engine. Every channel can sell differently while subscriptions remain consistent underneath.

Policy-driven lifecycle

Policy-driven lifecycle

Trials, renewals, upgrades, downgrades, pauses, cancellations, recovery, and retention follow governed rules instead of hardcoded exceptions or manual fixes.

Event-native operations

Event-native operations

Every meaningful action emits an event: payment captured, entitlement granted, message sent, invoice issued, campaign applied. Teams can react, audit, integrate, and analyze in real time.

Security and governance built in

Security and governance built in

Tenant isolation, role-aware operations, audit trails, encrypted flows, and controlled access are part of the platform foundation, not an afterthought.

Operating Model

Everything connected to one subscription decision engine.

Azotte does not only record subscription changes. It controls the business logic behind them, then coordinates the operational work around them.

Business Logic

Subscriptions, bundles, catalog, and campaigns.

Define products, entitlements, eligibility rules, offers, trials, price changes, renewals, upgrades, downgrades, and win-back journeys from one control layer.

Revenue Execution

Payments, fiscalization, and recovery.

Route payments across providers, retry failed transactions, apply fallback logic, trigger fiscal flows, and keep revenue actions consistent across storefronts.

Operations & Insight

Customer management, outreach, and analytics.

Manage customers, subscriptions, payment methods, campaign performance, lifecycle events, and prepared analytics from Azotte Portal or your own tools.

Operate your way

Use Azotte your way. Portal, APIs, or embedded.

Business teams and technical teams work on the same platform, with different levels of control.

Portal · No-code

Ready to use

Manage customers, subscriptions, cards, bundles, campaigns, and reports directly from Azotte Portal.

APIs · Developer

Full control

Integrate subscription logic into your backend, admin tools, support systems, and workflows.

Embedded · Composable

Hybrid approach

Place ready-made subscription surfaces inside your portal without rebuilding everything.

All three models run on the same core: subscriptions, payments, campaigns, and lifecycle stay consistent everywhere.

Core Capabilities

From product definition to customer recovery.

Azotte gives product, finance, growth, support, and engineering teams one shared system for subscription operations.

Catalog & Bundles

Model what customers receive.

Create bundles, entitlements, package rules, storefront variations, regional pricing, and product structures from one catalog foundation.

Campaigns & Eligibility

Control who gets what, and when.

Run promo codes, targeted offers, trials, loyalty flows, referrals, cooldowns, win-back campaigns, and lifecycle-based actions.

Payments & Fiscal Flows

Coordinate charging and compliance events.

Connect PSPs, apply routing logic, manage failed payments, prepare invoice or fiscalization actions, and preserve the full transaction context.

Transactional Outreach

Message customers from lifecycle events.

Trigger email, SMS, and connected notifications for payment failures, renewals, trial endings, price changes, campaign actions, and customer updates.

Customer Operations

Manage subscriptions and cards.

Support teams can view customers, adjust subscriptions, inspect payment methods, follow lifecycle history, and act on recovery or retention needs.

Analytics Preparation

Turn events into usable insight.

Prepare clean revenue, subscription, campaign, payment, recovery, and customer behavior data for dashboards, reporting, and decision support.

Why It Matters

Turn fragmented subscription logic into one governed operating layer.

Pricing Access Payments Messaging AZOTTE CORE

Stop fragmented subscription logic.

Pricing, access, payments, campaigns, and messaging often live in separate systems. Azotte centralizes them into one governed layer, so every action follows the same rules.

CHANGE ONCE Web In-app Telecom Partner / POS

Move faster without rebuilding every channel.

Bundles, campaigns, storefronts, prices, and eligibility rules can be changed once and applied everywhere, across web, in-app, partner, telecom, and POS channels.

SUPSupport FINBilling PRDProduct GRWGrowth ONE SUBSCRIPTION STATE

Give every team one subscription reality.

Support, billing, product, and growth teams work from the same customer, subscription, entitlement, payment, and campaign state. Fewer blind spots. Fewer manual fixes.

subscription.created payment.captured campaign.applied payment.failed recovery.succeeded

Understand revenue as it happens.

Every subscription, payment, campaign, recovery, fiscal, and outreach action becomes structured event data, ready for reporting, analysis, and operational decisions.

Where to Go Next

Explore the platform by capability.

Explore the platform by capability
Common questions

Quick answers about the platform.

Short answers to the questions teams ask before a deeper review.

Is Azotte a billing tool or something bigger?

Bigger. Billing is one outcome of orchestration. Azotte governs subscriptions, entitlements, bundles, campaigns, payments, fiscalization, transactional outreach, customer operations, and analytics as one connected business logic layer.

Where does Azotte sit in our architecture?

Azotte sits between your sales channels, payment providers, fiscal systems, communication tools, analytics stack, and internal management portals. It centralizes the rules and events that decide how subscription revenue operates.

Can we use Azotte without replacing our own admin portal?

Yes. You can manage operations in Azotte Portal, integrate through APIs, or embed selected Azotte widgets inside your own management portal.

Can teams manage customers, subscriptions, and cards?

Yes. Azotte supports customer and subscription operations, including subscription state, package changes, payment methods, lifecycle history, and recovery or retention actions.

Do I need to replace my payment providers?

No. Azotte can route across the PSPs you already use, add fallback logic, coordinate failed-payment recovery, and keep payment outcomes connected to subscriptions, fiscal flows, and analytics.

Can Azotte manage transactional messages?

Yes. Azotte can trigger lifecycle-based transactional outreach through email, SMS, and connected providers for events such as renewals, failed payments, trial endings, price changes, campaign actions, and subscription updates.

Can one catalog really serve every region?

Yes. The catalog defines what is sold. Storefronts apply local pricing, taxes, payment providers, rules, and customer experiences on top. One source of truth, many local execution paths.

Where do I see the architecture in detail?

Start with How It Works for the workflow, then Architecture for the modular, tenant-aware, event-driven design.

Built to run subscription revenue - not just record it.

Business logic core.Portal, API, and widgets.Event-native operations.