Platform · Subscription Lifecycle

Subscription lifecycle orchestration. Every phase, one engine.

Nine lifecycle phases on a shared lifecycle engine. Discovery, recurring billing, activation, renewal, recovery, cancellation, and win-back, all event-driven and governed by centralized subscription logic.

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Nine phases that cover every moment.

From discovery and eligibility to post-lifecycle intelligence every state observable, every transition rule-based, every change easy to audit.

Phases 1–3

Discovery, Offer, Checkout.

  • Discovery & Eligibility customer context, trial eligibility, offer matching
  • Offer, Pricing & Contract access-first bundle, storefront-aware pricing, tax, consent
  • Checkout & Payment Control PSP routing, 3DS / SCA, tokenization
Visitor
→
Eligibility
Offer
→
Price & consent
Checkout
→
Payment captured
Phases 4–6

Activation, Usage, Renewal.

  • Activation & Entitlement Granting instant access, feature flags, welcome comms
  • Usage, Changes & Mid-Cycle upgrade, downgrade, pause, add-ons, payment method updates
  • Renewal & Retention smart renewal, pre-renewal comms, retention offers, price-change handling
coresubscription.activatedt0
coresubscription.upgradedt+7d
coresubscription.renewedt+30d
growthoffer.triggeredt+30d
Phases 7–9

Failure Recovery, Cancellation, Post-Lifecycle Intelligence.

  • Failure, Recovery & Trust smart retries, grace periods, multi-PSP failover, customer notifications
  • Cancellation, Expiry & Churn guided flows, retention offers, entitlement revocation, reason capture
  • Post-Lifecycle Intelligence win-back eligibility, churn patterns, revenue impact analysis
Payment failed
→
Retry + grace
Cancel intent
→
Win-back offer
Churned
→
Win-back eligible
Migration Link

Lifecycle state must survive cutover.

Migration planning should preserve activation, pause, renewal, recovery, cancellation, and access status before the source system is phased out.

Migration architectureCompare system-centered lifecycle records with Azotte management.View architecture →Cutover modelsMove by cohort, storefront, region, provider, or channel.View models →Recurly comparisonCompare recurring billing states with shared lifecycle control.Compare models →

Every subscription has a story. Azotte manages every chapter.

Rule-based.Event-emitting.Fully easy to audit.
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