Platform · How It Works

How subscription billing and orchestration run on one platform.

From first click to long-term retention, every recurring billing, entitlement, lifecycle, payment, and recovery decision flows through one operational subscription platform.

From first click to long-term retention.

See how every subscription decision flows through one connected system, six pillars that cover every moment in the subscription journey.

1. Storefronts

Markets, defined as first-class storefronts.

Set prices, currencies, taxes, and rules per region. One catalog, many storefronts.

Storefronts illustration
2. Bundles & access

Package value as access rights. Price them per channel.

Group access rights into bundles. Price independently per storefront and channel without touching product access logic.

Bundles and access rights illustration
3. Rules & Decisioning

Eligibility, trials, and pricing, evaluated in real time.

  • Eligibility and trial rules applied at every decision point
  • Campaign triggers react to lifecycle events
  • Pricing conditions adapt to customer context
Rules and decisioning illustration
4. Subscription Lifecycle

Every state, governed by policy.

Activation, renewal, upgrade, downgrade, pause, cancel. All rule-based, not hardcoded.

See the nine lifecycle phases →

Subscription lifecycle illustration
5. Experience & Communication

Consistent UX across channels.

  • Self-service, checkout, and notifications localized per storefront
  • Channel-aware content and timing
  • Brand-safe templates with rule-based overrides
Experience and communication illustration
6. Analytics & Control

One single record for every team.

Revenue, churn, campaign performance, lifecycle events, measured continuously, explainable at every level.

Explore analytics & operations →

Analytics and control illustration
Local Payments

Lower payment cost, market by market.

Default to one global gateway and you pay one rate everywhere. Route through a local provider per market and card costs often drop where they run highest, with local methods added on top, all on one subscription record.

See payment routing →

Global defaultLocal routeBrazilsavingsIndiaEU

Six pillars. One connected platform.

Storefronts.Access rights.Events.