Referral and loyalty as first-class growth mechanics, built on access rights and lifecycle events, not fragile promo codes.
Most are hard-coded into checkout, tightly coupled to prices or SKUs, blind to subscription lifecycle, and difficult to scale across regions. Azotte designs them on access rights and events instead.
Referred revenue vs organic. Retention uplift from loyalty. Reward cost vs lifetime value. Performance by channel, storefront, and region, real growth impact, not vanity metrics.
