| What defines the subscription? |
The subscription is commonly represented through plans, invoices, renewals, usage records, payment state, and revenue workflows. |
The subscription is represented through customer access, entitlement state, lifecycle rules, storefront ownership, and payment execution policy. |
Billing records can be preserved while subscription ownership moves into an access-first model. |
| Where does subscription logic live? |
Billing, catalog, usage, retention, revenue, and finance logic are strongly connected to the billing platform. |
Lifecycle, access, campaigns, recovery, storefronts, and PSP routing are coordinated in one operating layer. |
Subscription rules become less dependent on one billing system. |
| How are storefronts handled? |
Web subscription flows fit naturally. App stores, partners, prepaid channels, and regional storefronts may need additional mapping. |
Web, app stores, partners, bundles, prepaid flows, and regional storefronts share one lifecycle model. |
Storefront differences are normalized into one customer subscription state. |
| How are entitlements controlled? |
Entitlements may be supported, but access decisions often still need integration with application logic and external systems. |
Entitlements are the foundation of the subscription model and define what the customer can access before payment execution. |
Plans and products are mapped into access bundles and entitlement rules. |
| How do payments fit? |
Payments are connected to billing workflows and supported payment integrations. |
PSPs are execution layers that can be routed by policy, region, storefront, customer segment, or recovery strategy. |
Existing payment references can be preserved while new routing rules are introduced. |
| How does recovery work? |
Retention and churn workflows focus on cancel journeys, payment failure visibility, retry logic, and saved revenue. |
Recovery is lifecycle-aware and entitlement-aware, so access, grace periods, campaigns, retries, and provider routing stay connected. |
Recovery becomes part of the subscription lifecycle, not only a billing or cancellation workflow. |
| How do teams operate? |
Finance, billing, revenue, and growth teams gain strong billing operations and subscription revenue workflows. |
Product, support, growth, finance, and operations teams work from one subscription access and lifecycle model. |
Operational teams gain a shared view of customer access, payment state, storefront, and lifecycle. |