Retention · Recovery

Stop churn before it starts. Recover revenue when it slips.

Azotte predicts churn, applies dynamic retention actions, and turns failed payments into automated recovery flows. One engine across every channel, storefront, and PSP.

Most churn isn't intentional.

Expired cards, temporary limits, network issues, PSP outages, missed renewals. Azotte treats failed payments and at-risk customers as recoverable events, not terminal errors. Event-driven, entitlement-aware, channel-native.

Four Principles

Retention, by design.

Every save is a policy decision, not a one-off intervention.

AI-driven. Predict churn risk and learn from every save outcome.

Lifecycle-aware. Act before cancellation, not after it.

Policy-controlled. Apply consistent retention rules across channels and brands.

Revenue-safe. Retain customers without permanent discounting.

Risk Signals

Catch churn intent before cancellation.

Risk scores update live from real subscription behaviour, not surveys. Every signal feeds the same model that drives offers and recovery.

  • Payment friction and retry behaviour
  • Usage and entitlement activity
  • Renewal timing and price sensitivity
  • Channel, storefront, and lifecycle stage patterns
Churn risk8%
Retention92%
Saved this month$24K
AI-Driven Learning

Retention that learns what actually works.

Every save, every loss, every ignored offer feeds the model. The next decision is sharper than the last.

  • Learns from churn events, saved customers, and failed recoveries
  • Identifies churn reasons across pricing, payments, usage, and timing
  • Generates dynamic retention offers from real customer context
  • Improves future retention decisions based on prior outcomes
learnchurn.reason.detectedpattern
predictrisk.score.updatedlive
adaptoffer.generateddynamic
Automation

Retention is automated, not manual.

Move retention out of the support backlog. Rules fire on the right signal, at the right moment, in the right channel.

  • Trigger actions on renewal risk, failed payments, or inactivity
  • Apply retention logic consistently across customers and regions
  • Replace ad-hoc decisions with predictable system behaviour
  • Audit every save, every escalation, every fallback path
riskrenewal.declined_likely7d out
retentionoffer.appliedauto
retentionsave.confirmedrenewed
Dynamic Offers

Retain without eroding revenue.

Discounts are the loudest tool. Often the wrong one. Azotte generates the right intervention for the actual churn reason.

  • Context-aware offers tailored to at-risk customers
  • Temporary entitlements or extensions instead of permanent discounts
  • Controlled downgrades, pauses, allowances, or recovery paths
  • Reporting on which offers retain and which damage margin
saveentitlement.extended30d
savesubscription.pausedopt-in
savedowngrade.appliedcontrolled
Failure Detection

Capture failures the instant they happen.

Most involuntary churn is silent. A failed charge, a stale card, a network timeout. Azotte sees the failure in real time and recovers it before the customer ever sees a cancellation email.

  • Every failed charge, renewal, or retry captured in real time
  • Across every channel and PSP
  • Recover before subscriptions cancel
  • Eliminate manual finance and support work
paymentcharge.failedPSP-A
retryqueue.scheduled+24h
retryattempt.clearedPSP-B
Smart Retries

Retries scheduled by signal, not guesswork.

Smart retry strategies tuned per channel, per PSP, per region. Acquirer switching and fallback payment paths recover renewals other systems write off.

  • Payment method type
  • PSP behaviour and acquirer switching
  • Storefront rules and configurable grace periods
  • Customer history and fallback payment paths
Card decline
Retry +24h
Decline persists
Retry +72h
Acquirer switch
Recovered
Notifications

Right moment. Right tone.

Lifecycle-aware messaging across every channel. Triggered by events, not campaign blasts. Localized, brand-customizable, on-tone.

  • Email, SMS, push, in-app messaging
  • Localized and brand-customizable
  • Triggered at the right moment, not too early, not too late
  • Tied to lifecycle events, not campaign blasts
notifycard.update.requestedemail
notifyretry.in_progresspush
notifyaccess.extendedsms
Access Preservation

Customers stay engaged during recovery.

Hard cancellations on first failure cost more than they save. Grace periods and soft locks keep entitlements alive while recovery runs.

  • Grace periods per plan
  • Soft locks instead of hard cut-offs
  • Conditional access during recovery
  • Entitlements don't disappear immediately
Payment failed
Soft lock
Grace 7d
Access preserved
Retention Reports

Know why customers leave. Know why they stay.

One reporting layer across voluntary churn, involuntary churn, save outcomes, and offer performance. No reconciliation, no spreadsheets.

  • Churn reasons grouped by region, channel, bundle, and payment path
  • Offer performance reporting for retention campaigns
  • Voluntary vs. involuntary churn split, side by side
  • Loyalty trends that show what is improving and what is not
Top reasonPrice
Best save pathPause
Loyalty lift+14%

Multi-PSP recovery. Storefront-aware.

Retries across alternative PSPs, automatic acquirer switching, region-based routing. Each storefront defines its own retry cadence, notification tone, and grace rules. One retention truth across web, app stores, telecom, partners, and third-party channels.

Recover more. Cancel less.

No hard cancellations on first failure. No customer confusion. No silent revenue loss.