Subscription orchestration vs subscription billing

The terms get used interchangeably. They are not.

Billing answers one question

A billing tool answers: how do we charge this customer correctly, on time, in the right currency, with the right tax? That is a meaningful question. It is also a small one.

Orchestration answers everything around it

Subscription orchestration answers: which catalog applies in this region, which payment provider should route this transaction, which entitlement does this plan grant on this device, what offer is this customer eligible for, what happens if they upgrade mid-cycle, how does the campaign engine know they already used a trial?

Billing is one box on that diagram. Orchestration is the wiring.

When billing is enough

You sell one product, one currency, one channel, one PSP. You do not run trials. You do not run campaigns. You do not own a Smart TV app. You will outgrow it the moment any of those becomes false.

When you need orchestration

You sell across regions. You sell across channels. You run trials, bundles, or usage-based pricing. Your finance team and your product team disagree on what "active subscription" means. Your engineering team rebuilds the same lifecycle logic for every new storefront.

That is where Azotte comes in.

Read the platform overview → See the subscription analytics layer →