Glossary

Multi-storefront.

Running multiple branded or regional storefronts that share subscription logic, catalog, and access rights. Each storefront has its own look and pricing, the operating layer underneath stays one.

Definition

Multi-storefront separates the surface where customers buy from the system that runs the subscription behind it. One catalog can power five regional sites, three brands, an app, and a partner portal at once.

Why it matters

Most subscription teams add a new region or brand by copying the stack. Each copy then drifts. Pricing updates, retention rules, and reporting all fragment. Multi-storefront keeps storefronts thin and the operating logic shared.

How Azotte handles it

Storefronts are configurations on the same platform. Each has its own currency, payment routing, tax rules, and presentation. Subscriptions, entitlements, and customer records remain unified.

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