Platform · Subscription Lifecycle

Every subscription has a story. Azotte manages every chapter.

From discovery through post-lifecycle intelligence — nine phases cover every moment of a subscription journey.

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Nine phases that cover every moment.

From discovery and eligibility to post-lifecycle intelligence — every state observable, every transition policy-driven, every change auditable.

Phases 1–3

Discovery, Offer, Checkout.

  • Discovery & Eligibility — customer context, trial eligibility, offer matching
  • Offer, Pricing & Contract — entitlement-first bundle, storefront-aware pricing, tax, consent
  • Checkout & Payment Orchestration — PSP routing, 3DS / SCA, tokenization
Visitor
→
Eligibility
Offer
→
Price & consent
Checkout
→
Payment captured
Phases 4–6

Activation, Usage, Renewal.

  • Activation & Entitlement Granting — instant access, feature flags, welcome comms
  • Usage, Changes & Mid-Cycle — upgrade, downgrade, pause, add-ons, payment method updates
  • Renewal & Retention — smart renewal, pre-renewal comms, retention offers, price-change handling
coresubscription.activatedt0
coresubscription.upgradedt+7d
coresubscription.renewedt+30d
growthoffer.triggeredt+30d
Phases 7–9

Failure Recovery, Cancellation, Post-Lifecycle Intelligence.

  • Failure, Recovery & Trust — smart retries, grace periods, multi-PSP failover, customer notifications
  • Cancellation, Expiry & Churn — guided flows, retention offers, entitlement revocation, reason capture
  • Post-Lifecycle Intelligence — win-back eligibility, churn patterns, revenue impact analysis
Payment failed
→
Retry + grace
Cancel intent
→
Win-back offer
Churned
→
Win-back eligible

Every subscription has a story. Azotte manages every chapter.

Policy-driven.Event-emitting.Fully auditable.
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