Growth · Triggers

Automate the moments that matter.

React instantly to customer behaviour, lifecycle events, and business context. Activate campaigns, pricing, trials, and subscription changes at exactly the right time.

Because timing is everything.

Outcomes in subscription businesses are driven by when something happens. Triggers ensure your platform responds instantly and consistently to meaningful moments across the customer journey.

What triggers can do

Real-time decisions, no manual intervention.

  • Trigger campaigns automatically
  • Apply or schedule price changes
  • Determine trial eligibility in real time
  • Alter subscription lifecycle states
triggersignal.matched1ms
ruleeligibility.evaluated3ms
actionoffer.applied5ms
actionlifecycle.updated8ms
Composition

Rules built from live business signals.

  • Customer history and past activity
  • Segmentation and customer attributes
  • Region, country, and storefront context
  • Interaction events: purchase, renewal, cancellation, retry
  • Sales channel and acquisition source
  • Subscription, entitlement, and assignment history
history.has_trial
&
region == DE
channel == Web
Activate retention offer
Where they shine

Pinpoint moments. Predictable action.

  • Prevent churn before it happens
  • Reward loyal or high-value customers
  • Control trial abuse without blocking growth
  • Apply regional or channel-specific offers
  • Handle renewals, upgrades, and downgrades smoothly
  • React to payment failures or anomalies
churnrisk.detectedpre-cancel
trialabuse.blockedhistory
renewalprice.scheduled+30d

Designed for growth. Not just automation.

Encode strategy once. Let the platform execute it consistently across campaigns, pricing, lifecycle, regions, channels, and storefronts. Transparent, auditable, predictable.

Integration

Works with the rest of Azotte.

  • Campaign & Offer Engine
  • Pricing & Plans
  • Trial Eligibility Engine
  • Subscription Lifecycle
  • Referral & Invite Programs
Trigger
Campaign
Trigger
Pricing
Trigger
Lifecycle

Turn business rules into automatic outcomes.

Design rules once. Execute everywhere. Measure clearly.