Retention · Pricing

Price changes are inevitable. Surprises are not.

Full control over how, when, and under which rules subscription price changes are communicated and accepted, across channels, regions, and storefronts.

Book a demo Pricing & plans →

Subscription businesses don't fail because of pricing.

They fail when customers feel caught off guard. Azotte treats price change consent as a first-class lifecycle event, protecting trust, staying compliant, and preventing involuntary churn.

Proactive Communication

Customers are notified before any change takes effect.

  • Email, SMS, or push delivery
  • Localized per language and region
  • Triggered at the right moment in the lifecycle
  • Brand-customizable templates
pricechange.scheduled+30d
noticecustomer.notified+29d
pricechange.applied0d
Scheduling

Plan price updates days, weeks, or months ahead.

  • Different prices per storefront
  • Different prices per subscription channel
  • Different prices per region or country
  • No emergency deployments. No manual scripts.
Price v2 saved
→
Effective +60d
Storefront: DE
→
€14 / mo
Storefront: US
→
$15 / mo
Consent Models

Match local regulations and business intent.

  • Explicit Opt-In, customers must actively accept
  • Implicit Opt-Out, customers informed and may cancel
  • Regulation-Driven Consent, rules adapt per jurisdiction
  • Cross-border subscriptions handled cleanly
Region: EU
→
Explicit opt-in
Region: US
→
Implicit opt-out
Grace Periods

Decision windows built in.

  • Acceptance, downgrade, or cancellation paths
  • New pricing enforced only after the grace window
  • Entitlements stay stable during consent
  • Value delivery consistent across billing cycles
consentwindow.opened30d
consentcustomer.acceptedopt-in
consentdowngrade.appliedopt-out

Audit-ready by default.

Price version history, notification timestamps, customer responses, effective dates, every price change fully traceable for legal, finance, and compliance reviews.

Pricing can evolve. Trust remains constant.

Fewer billing disputes. Lower churn during increases. Strong regulatory posture.
Book a demo Dunning & Recovery →