Analytics for Growth Teams

Analytics & Reporting for Growth Teams

Measure what converts — and scale what works

Azotte connects acquisition, trials, campaigns, pricing, and retention into one measurable growth loop — across all channels and storefronts.

No blind spots. No fragmented dashboards.


What Growth Teams Can Answer

  • Which campaigns actually convert?
  • How do trials turn into paid subscriptions?
  • Where do users drop off in the funnel?
  • Which offers improve retention or expansion?
  • What works best per region or channel?

Acquisition & Conversion Metrics

  • Conversion rates by channel and storefront
  • Trial start → trial conversion → paid retention
  • First-payment success and failure rates
  • Funnel drop-offs by region and customer type

Campaigns & Promotions

  • Performance per campaign and promotion code
  • Single-use vs multi-use promo effectiveness
  • Revenue uplift from triggered offers
  • Campaign impact by timing, region, and channel

Retention & Expansion

  • Retention curves by bundle and cohort
  • Churn timing and reasons
  • Upgrade and downgrade behavior
  • Win-back and recovery campaign performance

How Azotte Supports Growth

  • Near real-time analytics
  • Unified view across Web, In-App, and Partners
  • Safe experimentation without breaking reporting
  • Clear attribution between offers and outcomes

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