Video Streaming & OTT

Hero

Run subscriptions like a streaming giant — without building the machinery.
Unify web, in-app, Smart TV, and partner subscriptions. Localize pricing per region. Automate lifecycle, recovery, and access control — everywhere.

Primary CTA: Book a Demo
Secondary CTA: See How It Works

Graphic:
A wide hero illustration showing Web, iOS, Android, Smart TV, and Partner channels flowing into a single “Azotte Subscription Orchestrator” hub, then branching into Entitlements, Analytics, and Notifications.


The OTT challenge

Most video platforms don’t fail at playback — they fail at subscription complexity.

  • Multiple providers create fragmented lifecycle events
  • Regional pricing, tax, and currency rules multiply fast
  • Trials and promotions leak across devices and channels
  • Failed renewals quietly turn into churn
  • Entitlements drift from billing reality (“paid but locked”, “canceled but still watching”)

Azotte acts as your subscription orchestration layer, so your teams focus on streaming — not billing glue.

Graphic:
A “before / after” split: left side showing fragmented systems per channel, right side showing a single unified lifecycle.


Unified subscriptions across all channels

Run every subscription through one normalized model:

  • Web checkout, App Store, Play Store, Smart TV, telecom or partner feeds
  • One lifecycle stream: purchase → renewal → grace → pause → cancel → resume
  • Provider-specific differences abstracted away

This is powered by Unified Subscriptions.

Graphic:
Timeline-style lifecycle bar with events coming from multiple channels but forming one clean flow.


Multi-storefront pricing for global OTT

Expand region by region without duplicating logic.

  • Storefronts per country or market
  • Local currency, VAT, payment methods, and language
  • Different prices for the same bundle per storefront and channel
  • Independent launches, tests, and price changes

Learn more about Multi-Storefront.

Graphic:
World map with storefront pins, each showing different prices for the same plan.


Entitlements as the source of truth

Model access the way streaming products are built.

  • Entitlements like RemoveAds, HD, UHD, OfflineDownloads, KidsMode, SportsPack
  • Bundles = grouped entitlements sold as packages
  • Real-time checks at login, playback, downloads, and device registration
  • No more “billing says yes, product says no”

Related: Pricing & Plans

Graphic:
Layered diagram: Subscription → Bundle → Entitlements → Player & Apps.


Trials, promotions, and upgrades that don’t leak

Acquire users without breaking consistency.

  • Trial eligibility rules (history, cooldowns, limits, storefront, channel)
  • Promotion codes that work across web and in-app
  • Single-use, multi-use, and bulk-generated promo codes
  • Clean upgrade and downgrade flows across providers

Powered by Campaigns & Offer Engine.

Graphic:
Funnel illustration showing trial → paid → upgrade, with rule icons guarding each step.


Dunning & recovery built for retention

Reduce involuntary churn automatically.

  • Smart retry strategies per payment method and region
  • Grace access policies that balance UX and revenue
  • Win-back offers triggered before cancellation completes
  • Full visibility into recovery performance

See Dunning & Recovery.

Graphic:
Recovery loop diagram showing failure → retry → notification → recovery.


Notifications that feel like product

Turn lifecycle events into meaningful touchpoints.

  • Email, SMS, and push notifications
  • Trial ending, renewal upcoming, payment failed, price changes
  • Storefront-localized content and timing
  • Fully automated, rule-driven delivery

Backed by Notifications & Messaging.

Graphic:
Message cards (email, SMS, push) connected to lifecycle events.


Analytics that answer OTT questions

Understand what actually drives growth and churn.

  • Churn and recovery by region, channel, and plan
  • Trial conversion and promo ROI
  • Price change impact per storefront
  • Entitlement adoption and upgrade drivers

Explore Analytics & Reporting.

Graphic:
Dashboard-style charts: churn curves, conversion funnels, regional breakdowns.


Common OTT use cases

  • Launch a new country with localized pricing and payments
  • Add a premium UHD or sports tier without rebuilding billing
  • Bundle subscriptions with telecom or hardware partners
  • Prevent trial abuse while staying conversion-friendly
  • Reduce involuntary churn with automated recovery

Graphic:
Use-case cards with simple icons (globe, crown, partner, shield, heartbeat).


How it fits into your OTT stack

  • Works with your existing identity, catalog, and playback services
  • Pushes subscription and entitlement events to your platform
  • API-first and event-driven integration patterns
  • No lock-in to specific payment providers

Graphic:
Architecture diagram showing Azotte between channels and your OTT backend.


Related platform capabilities


CTA:
👉 Book a demo and see how Azotte simplifies Video Streaming & OTT subscriptions at scale.