Unified Subscriptions

Unified Subscriptions

1. What Is a Unified Subscription?

A Unified Subscription is a single, normalized representation of a customer’s subscription — regardless of where or how it was purchased.

Modern businesses sell subscriptions through multiple paths:

  • Web checkouts with different payment methods
  • In-app purchases via mobile app stores
  • Telecom or enterprise partners bundling your service
  • Third-party marketplaces or resellers

Each channel operates with its own billing rules, events, identifiers, and lifecycle logic.

From your customer’s perspective, this is still one subscription. From your platform’s perspective, it often becomes many disconnected systems.

Unified Subscriptions close this gap.

2. Why Subscription Unification Matters

When subscriptions are managed separately per channel, complexity scales faster than growth.

Common consequences include:

  • Inconsistent subscription states across systems
  • Duplicated entitlement and access logic
  • Fragmented analytics and reporting
  • Customer support blind spots
  • High engineering and maintenance overhead

Fragmented Model

Web Subscriptions   ─┐
App Store            ├─> Separate logic
Google Play          ├─> Separate states
Partner Contracts    ┘   Separate analytics

Every new channel increases operational cost and risk.

3. How Azotte Unifies Subscriptions

Azotte introduces a Unified Subscription Layer that sits above all channels.

Each channel keeps its native billing authority. Azotte coordinates everything else.

Azotte:

  • Listens to channel-specific lifecycle events
  • Normalizes states into a single lifecycle model
  • Maps identifiers and metadata
  • Centralizes entitlement enforcement
  • Exposes one consistent subscription view

Unified Model with Azotte

All Subscription Channels
           │
           ▼
   Channel Adapters
           │
           ▼
 Unified Subscription Model
           │
   ├─ Lifecycle State
   ├─ Entitlements
   ├─ Customer View
   └─ Analytics

Your platform integrates once. Azotte handles the differences.

4. Subscription Channels in Azotte

Azotte treats each subscription source as a Channel Engine.

Each engine translates channel-specific behavior into the unified subscription model.

Azotte Channel (Native)

  • Full subscription lifecycle management
  • Multi-PSP and multi-storefront support
  • Trials, renewals, upgrades, downgrades, pauses, cancellations
  • Managed via portal, widgets, hosted pages, and APIs

App Store Channel

  • App store remains the billing authority
  • Azotte processes lifecycle notifications
  • Subscription states are normalized and unified
  • Subscriptions appear alongside all others in management tools

Google Play Channel

  • Real-time lifecycle event handling
  • Unified state mapping
  • Consistent entitlement enforcement and analytics

Third-Party Channels

  • Telecom operators, resellers, enterprise partners
  • API, batch, or event-based integration
  • External contracts mapped to unified subscriptions
  • Partner metadata preserved

Enterprise & Custom Channels

  • Bespoke subscription engines
  • Developed by Azotte or enterprise tenants
  • Must conform to the Unified Subscription Contract

5. What Unified Subscriptions Enable

Once subscriptions are unified, platforms unlock capabilities that are otherwise impractical:

  • A single subscription view per customer
  • Channel-agnostic entitlement enforcement
  • Cross-channel analytics and reporting
  • Simplified customer support workflows
  • Faster onboarding of new channels
  • Cleaner migrations between sales channels

What Unified Does Not Mean

  • It does not replace app store billing systems
  • It does not remove channel-specific rules
  • It does not force a single pricing model

Each channel keeps its autonomy. Azotte provides coordination, not constraint.

Key Takeaway

Your customers buy one service. Your platform should see one subscription.

Azotte makes that possible.