Subscription Lifecycle
One lifecycle. Fully controlled.
From first eligibility check to renewal, recovery, and churn — every step is intentional.
1. Eligibility & Offer Control
Before checkout
Not every customer should see the same offer.
- Eligibility, trials, cooldowns
- Region and storefront awareness
- Channel-specific visibility
Azotte principle:
Decide who can subscribe — before pricing or payment.
2. Pricing, Bundles & Entitlements
The commercial contract
Pricing defines how value is sold — not what value is.
- Storefront-native pricing
- Currency and tax handling
- Bundles, tiers, campaigns
- Entitlements decoupled from price
Azotte principle:
Price is the contract. Entitlements are the promise.
3. Checkout & Payment Orchestration
The money moment
Payments are a system, not a dependency.
- Multi-PSP routing
- Failover and smart retries
- Channel-aware checkout flows
Azotte principle:
Payments are orchestrated — not hard-wired.
4. Subscription Changes & Renewals
The long lifecycle
Subscriptions evolve over time.
- Upgrades, downgrades, pauses
- Mid-cycle changes and proration
- Automated renewals and dunning
Azotte principle:
Retention is designed in.
5. Failure, Churn & Lifecycle Intelligence
When things end — or recover
Failures and churn are part of the lifecycle.
- Controlled failure handling
- Clean cancellation and expiry
- Full lifecycle timelines and analytics
Azotte principle:
Every subscription leaves intelligence behind.