Trial Eligibility Engine
Decide who gets a trial — and who doesn't, automatically
Trials should accelerate conversion, not leak revenue.
Azotte’s Trial Eligibility Engine gives you full control over who qualifies for a trial, under what conditions, and when — enforced in real time across all channels and storefronts.
No manual reviews. No loopholes. No abuse.
Azotte’s Trial Eligibility Engine gives you full control over who qualifies for a trial, under what conditions, and when — enforced in real time across all channels and storefronts.
No manual reviews. No loopholes. No abuse.
One Engine. One Rule Model. One Growth Strategy.
Trial eligibility is not a standalone feature — it works hand-in-hand with Campaigns & Offers, using the same rule logic, segmentation model, and enforcement flow.
If you can target an offer, you can control a trial.
If you can target an offer, you can control a trial.
Define eligibility with precise, business-grade rules
Control trial access using the same dimensions you already use for campaigns:
Customer history
Previous subscriptions, trial usage, cancellations, renewals
Usage & benefit history
Whether a customer has already benefited from a trial or entitlement
Region & storefront
Different trial policies per country, market, or storefront
Channel
Web, In-App, Telecom, Partner, or any unified subscription channel
Customer type & segmentation
New vs returning, B2C vs B2B, internal segments
Timing & lifecycle events
Purchase moment, renewal window, cancellation recovery
Suggested Visual: Eligibility Rule Dimensions
Six-column grid showing the rule dimensions (Customer History, Usage & Benefit, Region & Storefront, Channel, Customer Type, Timing & Lifecycle) with examples for each.
Prevent trial abuse — by design
Protect revenue without friction or manual checks:
- One-time trial eligibility
- Cooldown periods between trials
- Maximum trial assignments per customer
- Bundle-specific trial limits
- Cross-channel enforcement (no retrying on another platform)
Every rule is deterministic, transparent, and auditable.
Apply different trial policies where it matters
Trials are not one-size-fits-all.
Azotte lets you define trial behavior at the right level:
Azotte lets you define trial behavior at the right level:
Per Bundle
Different trial lengths or eligibility per package
Per Storefront
Market-specific trial strategies
Per Campaign or Offer
Trials tied to acquisition, reactivation, or upsell campaigns
Per Channel
Align trials with platform rules and cost structures
Enforced in real time — at checkout
Eligibility is evaluated instantly during checkout and subscription creation:
- No async checks
- No post-purchase reversals
- No inconsistent behavior across systems
If a customer is eligible, the trial applies.
If not, it’s blocked — clearly and consistently.
If not, it’s blocked — clearly and consistently.
Predictable trials. Fair rules. Revenue-safe growth.
With Azotte’s Trial Eligibility Engine, trials become:
- Fair for customers
- Predictable for finance
- Aligned with campaigns
- Safe for revenue
- Fully automated at scale
Trials stop being a risk — and start being a controlled growth lever.