Trial Eligibility Engine

Decide who gets a trial — and who doesn’t, automatically

Trials should accelerate conversion, not leak revenue.
Azotte’s Trial Eligibility Engine gives you full control over who qualifies for a trial, under what conditions, and when — enforced in real time across all channels and storefronts.

No manual reviews. No loopholes. No abuse.

One Engine. One Rule Model. One Growth Strategy.

Trial eligibility is not a standalone feature — it works hand-in-hand with Campaigns & Offers, using the same rule logic, segmentation model, and enforcement flow.

If you can target an offer, you can control a trial.

Define eligibility with precise, business-grade rules

Control trial access using the same dimensions you already use for campaigns:

  • Customer history
    Previous subscriptions, trial usage, cancellations, renewals

  • Usage & benefit history
    Whether a customer has already benefited from a trial or entitlement

  • Region & storefront
    Different trial policies per country, market, or storefront

  • Channel
    Web, In-App, Telecom, Partner, or any unified subscription channel

  • Customer type & segmentation
    New vs returning, B2C vs B2B, internal segments

  • Timing & lifecycle events
    Purchase moment, renewal window, cancellation recovery

Prevent trial abuse — by design

Protect revenue without friction or manual checks:

  • One-time trial eligibility
  • Cooldown periods between trials
  • Maximum trial assignments per customer
  • Bundle-specific trial limits
  • Cross-channel enforcement (no retrying on another platform)

Every rule is deterministic, transparent, and auditable.

Apply different trial policies where it matters

Trials are not one-size-fits-all.
Azotte lets you define trial behavior at the right level:

  • Per Bundle
    Different trial lengths or eligibility per package

  • Per Storefront
    Market-specific trial strategies

  • Per Campaign or Offer
    Trials tied to acquisition, reactivation, or upsell campaigns

  • Per Channel
    Align trials with platform rules and cost structures

Enforced in real time — at checkout

Eligibility is evaluated instantly during checkout and subscription creation:

  • No async checks
  • No post-purchase reversals
  • No inconsistent behavior across systems

If a customer is eligible, the trial applies.
If not, it’s blocked — clearly and consistently.

Predictable trials. Fair rules. Revenue-safe growth.

With Azotte’s Trial Eligibility Engine, trials become:

  • Fair for customers
  • Predictable for finance
  • Aligned with campaigns
  • Safe for revenue
  • Fully automated at scale

Trials stop being a risk — and start being a controlled growth lever.