Rule-Based Triggers

Rule-Based Triggers

Automate the moments that matter

Rule-based triggers let Azotte react to customer behavior, lifecycle events, and business context — automatically activating campaigns, pricing, trials, and subscription changes at exactly the right time.

  • Real-time decisions
  • No manual intervention
  • Built for growth & retention

Why Rule-Based Triggers Exist

Because timing is everything

In subscription businesses, outcomes are rarely driven by single actions — they’re driven by when something happens.

Rule-based triggers ensure your platform responds instantly and consistently to meaningful moments across the customer journey.

  • Reduce manual operations and human error
  • React instantly to customer behavior
  • Keep pricing, offers, and lifecycle states aligned
  • Scale decisions across channels and regions

What Rule-Based Triggers Can Do

Rule-based triggers are used to:

  • Trigger campaigns automatically
  • Apply or schedule price changes
  • Determine trial eligibility in real time
  • Alter subscription lifecycle states

What Rules Are Made Of

Rules are not static conditions. They are composed from live business signals and contextual data.

Rules can be defined using:

  • Customer history and past activity
  • Segmentation and customer attributes
  • Region, country, and storefront context
  • Interaction events (purchase, renewal, cancellation, retry)
  • Sales channel and acquisition source
  • Subscription, entitlement, and assignment history

Where Rule-Based Triggers Are Handy

Rule-based triggers are especially effective when you need to:

  • Prevent churn before it happens
  • Reward loyal or high-value customers
  • Control trial abuse without blocking growth
  • Apply regional or channel-specific offers
  • Handle renewals, upgrades, and downgrades smoothly
  • React to payment failures or anomalies

Designed for Growth, Not Just Automation

Rule-based triggers are not a background automation feature — they are a growth tool.

They allow product, marketing, and revenue teams to encode strategy once and let the platform execute it consistently.

  • Works across campaigns, pricing, and lifecycle
  • Fully compatible with referral and invite programs
  • Scales across regions, channels, and storefronts
  • Transparent, auditable, and predictable

Works Seamlessly with the Rest of Azotte

Rule-based triggers integrate naturally with:

  • Campaign & Offer Engine
  • Pricing & Plans
  • Trial & Eligibility Engine
  • Subscription Lifecycle
  • Referral & Invite Programs

Turn Business Rules into Automatic Outcomes

Design your rules once.
Let Azotte execute them across your entire subscription business.

Explore Rule Builder →
See Campaign Triggers in Action →