Referral & Loyalty

Referral & Loyalty, Built for Subscription Businesses

Referral and loyalty programs shouldn’t be bolt-ons. In Azotte, they are first-class growth mechanics, deeply integrated into your subscription lifecycle, pricing logic, and entitlements.

Instead of fragile promo codes and one-off discounts, Azotte lets you reward real value, automate incentives, and measure true growth impact—across channels, regions, and storefronts.

Why Traditional Referral & Loyalty Systems Break

Most systems fail because they are:

  • Hard-coded into checkout logic
  • Tightly coupled to prices or SKUs
  • Blind to subscription lifecycle events
  • Difficult to scale across regions and channels

Azotte fixes this by designing referral and loyalty on top of entitlements and lifecycle events, not transactions.

Entitlement-Driven Rewards

In Azotte, rewards are entitlements, not coupons.

That means:

  • Rewards unlock features, access, credits, or privileges
  • Benefits survive price changes and bundle restructuring
  • Customers keep earned value regardless of how or where they subscribed

This gives you long-term flexibility without breaking customer trust.

Referral Programs That Scale with Your Business

Azotte supports modern, subscription-native referral models:

  • Two-sided rewards Incentivize both the referrer and the referred customer.

  • Multi-channel referrals Web, in-app, partner portals, embedded widgets—all tracked as one lifecycle.

  • Storefront-aware logic Different referral rules per region, brand, or storefront without duplication.

  • Lifecycle-based triggers Reward on trial start, first payment, renewal, upgrade, or retention milestones.

  • Fraud-resistant by design Eligibility respects customer identity, payment history, cooldowns, and abuse rules.

Loyalty Beyond Points & Discounts

Azotte enables loyalty programs that feel meaningful:

  • Usage credits or wallets
  • Feature unlocks and premium access
  • Exclusive bundles or early access
  • Priority service or entitlements

You decide what loyalty means—Azotte enforces it consistently.

Campaign-Ready by Default

Referral and loyalty mechanics integrate seamlessly with:

  • Promotions and campaigns
  • Bundles and pricing experiments
  • Time-bound or region-specific offers

No re-implementation. No manual sync.

Automated Communication & Nudges

Keep customers engaged automatically:

  • Notify when rewards are earned
  • Remind when close to unlocking benefits
  • Celebrate milestones and referrals

Delivered via Email, SMS, or Push Notifications using Azotte’s Notification Service.

Measure What Actually Matters

Azotte provides analytics that go beyond vanity metrics:

  • Referred revenue vs. organic revenue
  • Retention uplift from loyalty programs
  • Reward cost vs. lifetime value
  • Performance by channel, storefront, and region

You see the real growth impact—not just clicks.

Fully Tenant-Controlled, No Hard Coding

Everything is configurable:

  • Reward rules
  • Eligibility conditions
  • Cooldowns and limits
  • Channels and storefront scope

Your product stays clean. Your growth engine stays flexible.

Referral & Loyalty as a Growth Engine

Azotte turns referrals and loyalty into:

  • A repeatable acquisition loop
  • A retention accelerator
  • A measurable revenue lever

Not an afterthought. A system.