Churn & Retention, Engineered In

Churn is not a metric you react to. In Azotte, churn and retention are designed into the subscription lifecycle — across pricing, payments, entitlements, and communication.

Predict Churn Before It Happens

Azotte identifies churn risk early by observing real lifecycle signals:

  • Payment friction and retry behavior
  • Usage and entitlement activity
  • Renewal timing and price sensitivity
  • Channel and storefront patterns

You don’t wait for cancellations — you act while recovery is still possible.

Automate Retention, Not Reactions

Retention in Azotte is rule-driven and automated, not manual:

  • Trigger actions on renewal risk, failed payments, or inactivity
  • Apply retention logic consistently across customers and regions
  • Replace ad-hoc decisions with predictable outcomes

Retention becomes part of your system, not your support backlog.

Reduce Involuntary Churn at Scale

Azotte minimizes involuntary churn with built-in lifecycle controls:

  • Smart retry strategies per channel and PSP
  • Configurable grace periods
  • Fallback payment paths when primary methods fail

More renewals succeed — without adding operational complexity.

Retain Without Permanent Discounts

Retention doesn’t always mean lowering prices.

Azotte lets you preserve value using:

  • Temporary entitlements or access extensions
  • Allowances instead of irreversible discounts
  • Controlled downgrades or pauses

You retain customers without eroding long-term revenue.

Act in Real Time, Not Reports

Retention actions are triggered when intent changes, not weeks later:

  • Mid-cycle hesitation
  • Renewal-time friction
  • Payment retry thresholds

Decisions happen in real time — exactly where churn begins.

One Churn View Across All Channels

Azotte unifies churn and retention across:

  • Web and direct billing
  • App stores
  • Telecom and third-party channels
  • Multiple storefronts and regions

You get one consistent churn truth, even in complex sales models.

Lifecycle-Driven Communication

Customers are informed at the right moment, automatically:

  • Pre-renewal notices
  • Payment retry updates
  • Grace-period and recovery messages

Delivered via email, SMS, or push — aligned with lifecycle events, not campaigns.

Retention Built for Long-Term Growth

Azotte doesn’t optimize for one-off saves. It builds retention strategies that evolve with:

  • Customer history
  • Channel behavior
  • Pricing and entitlement changes

Because long-term relationships outperform short-term fixes.