Notifications & Messaging
Send the right message at the right moment — automatically
Make every message feel intentional — not noisy.
Azotte helps you design, trigger, localize, and deliver customer communications across the subscription lifecycle.
From payment failed to price change notice to trial ending — every message is consistent, compliant, and tied to the exact lifecycle event that caused it.
Azotte helps you design, trigger, localize, and deliver customer communications across the subscription lifecycle.
From payment failed to price change notice to trial ending — every message is consistent, compliant, and tied to the exact lifecycle event that caused it.
What you can send
- Lifecycle messages: welcome, activation, renewal, cancellation, pause/resume, grace period, expiration
- Billing messages: invoice created, receipt, refund, chargeback/dispute updates
- Dunning messages: payment failed, retry scheduled, last attempt warning, access at risk, recovered
- Price change consent & notices: pre-announcement, consent request, reminder, confirmation, post-change receipt
- Campaign messages: promo confirmation, redeemed code, reward earned, referral milestones
- Security & trust messages: suspicious activity, new device/session, policy changes (optional)
Where you can deliver it
- SMS
- Push notifications
- In-app inbox / message center (optional pattern)
- Webhook to your own messaging stack (if you already have one)
Azotte doesn’t force a single provider — you can plug in your preferred messaging vendors per region/storefront.
Event-driven, not "manual send"
Azotte messaging is triggered by real subscription events, not by human workflows:
- Payment attempt changes state → notify customer and support flows
- Trial approaches end date → remind at the right time window
- Subscription renewal scheduled → confirm and reduce surprise
- Price change planned → run a compliant notice sequence automatically
- Customer cancels → confirm immediately + optionally start a save flow
Templates that scale across regions and products
- Template library: reusable layouts for common events
- Localization-ready: language-specific content per storefront/region
- Dynamic placeholders: customer name, bundle, price, currency, renewal date, next retry date, consent deadline, etc.
- Per-storefront branding: sender identity, tone, footer/legal text, unsubscribe rules
Personalization without complexity
- Segmentation-aware messages (e.g., region, customer type, channel, risk tier)
- Context-aware content (e.g., "your in-app subscription" vs "your card payment")
- Timing windows (e.g., "3 days before renewal", "24h before last retry")
Compliance and customer trust built in
- Consent-aware flows for sensitive cases (like price changes)
- Audit trail: what was sent, when, to whom, and why (which event triggered it)
- Frequency guardrails: avoid accidental spamming from rapid event loops
- Fallback logic: if a channel fails (or is unavailable), switch to another channel
Connect messaging to recovery and retention
Notifications aren’t just “status updates” — they’re levers:
- Pair dunning notices with retry schedules and "update payment method" CTAs
- Use cancellation confirmations to trigger save offers (Campaign & Offer Engine)
- Use renewal reminders to reduce involuntary churn and support tickets
- Use price change sequences to increase acceptance and reduce charge disputes
Every message matters.
Every message can drive retention, recovery, or trust.
With Azotte, you control the what, when, where, and why of every notification —
so your customers always know what’s happening with their subscription.
so your customers always know what’s happening with their subscription.