How It Works

Discover How Azotte Transforms Your Workflow

Azotte unifies pricing, entitlements, life-cycle automation, and reporting, so you can run in-house, app store, and third-party subscriptions with one operating model.

Define Value

Bundles and entitlements describe what customers receive.

Define Rules

Eligibility, triggers, and lifecycle policies decide what happens.

Execute Everywhere

Checkout, renewals, notifications, and reporting run consistently across channels.

The Azotte Model

Azotte is built around a small set of core concepts that work together to orchestrate subscriptions across regions, channels, and business models. Each layer is independent, composable, and designed to evolve without breaking the rest of your system.

Storefronts

Separate Region, Brand, and Channel

Model how you sell: different currencies, taxes, languages, pricing rules, and payment methods, all without duplicating products or rewriting logic. Storefronts let you scale globally while keeping control locally.

Bundles & Entitlements

Decouple value from price

Bundles define what you offer. Entitlements define what customers actually receive. This separation allows pricing, campaigns, and channels to change freely while customer access and business rules remain stable.

Rules & Decisioning

Policies that adapt in real time

Eligibility, trials, upgrades, and offers are driven by rule-based decisioning, evaluated per customer, region, channel, and history. No hardcoded flows. No manual exceptions.

Subscription Lifecycle

One lifecycle, many channels

From trial to activation, renewal, pause, recovery, and reactivation, every subscription follows a consistent lifecycle, even when sold through different providers.

Experience & Communication

Every interaction, context-aware

Checkout, price cards, notifications, and self-service experiences are rendered dynamically based on language, region, channel, and eligibility, not static templates.

Analytics & Control

One source of truth

All subscriptions, channels, and customer states flow into a unified data model, enabling consistent reporting, revenue insights, audits, and compliance without reconciliation chaos.

From First Click to Long-Term Retention

Context Entry

Customer enters through a specific storefront , defining region, language, channel, currency, and tax context.

Eligibility & Offer Selection

Rules evaluate eligibility for trials, campaigns, upgrades, and pricing based on real-time conditions and customer history.

Dynamic Price & Checkout

Relevant price cards and checkout experience are rendered — hosted or embedded — tailored to the active context.

Subscription Creation

Subscription is created through the appropriate channel: in-house, app store, or third party, using a unified lifecycle model.

Entitlement Granting

Customer access is granted via entitlements — independent of price, channel, or payment method.

Communication & Self-Service

Notifications, emails, and self-service actions are delivered in the customer’s language and context.

Renewal, Recovery & Insights

Renewals, retries, consent flows, and analytics run automatically — feeding clean data into reporting and finance systems.

Multi-channel unification

One system, multiple subscription channels

In-House

Full control over lifecycle and payments Fast experimentation

App Stores (Apple/Google)

Receipts, renewals, cancellations Unified entitlements and reporting

Third-Party / Telco / Partners

External providers mapped into the same lifecycle model Controlled via storefront + rules