Video Streaming & OTT
Run subscriptions like a streaming giant — without building the machinery.
Unify web, in-app, Smart TV, and partner subscriptions. Localize pricing per region. Automate lifecycle, recovery, and access control — everywhere.
Hero Graphic
Wide hero illustration showing Web, iOS, Android, Smart TV, and Partner channels flowing into a single 'Azotte Subscription Orchestrator' hub, then branching into Entitlements, Analytics, and Notifications.
The OTT Challenge
Most video platforms don’t fail at playback — they fail at subscription complexity.
- Multiple providers create fragmented lifecycle events
- Regional pricing, tax, and currency rules multiply fast
- Trials and promotions leak across devices and channels
- Failed renewals quietly turn into churn
- Entitlements drift from billing reality ("paid but locked", "canceled but still watching")
Azotte acts as your subscription orchestration layer, so your teams focus on streaming — not billing glue.
Before/After Diagram
Split view: left side showing fragmented systems per channel (chaos), right side showing a single unified lifecycle (clean orchestration).
Unified Subscriptions Across All Channels
Run every subscription through one normalized model:
- Web checkout, App Store, Play Store, Smart TV, telecom or partner feeds
- One lifecycle stream: purchase → renewal → grace → pause → cancel → resume
- Provider-specific differences abstracted away
This is powered by Unified Subscriptions.
Lifecycle Timeline
Timeline-style lifecycle bar with events coming from multiple channels (App Store, Play Store, Web, Smart TV) but forming one clean unified flow.
Multi-Storefront Pricing for Global OTT
Expand region by region without duplicating logic.
- Storefronts per country or market
- Local currency, VAT, payment methods, and language
- Different prices for the same bundle per storefront and channel
- Independent launches, tests, and price changes
Learn more about Multi-Storefront.
Global Pricing Map
World map with storefront pins, each showing different prices for the same plan (e.g., $9.99 US, €7.99 EU, ¥990 JP, £6.99 UK).
Entitlements as the Source of Truth
Model access the way streaming products are built.
- Entitlements like RemoveAds, HD, UHD, OfflineDownloads, KidsMode, SportsPack
- Bundles = grouped entitlements sold as packages
- Real-time checks at login, playback, downloads, and device registration
- No more "billing says yes, product says no"
Related: Pricing & Plans
Entitlements Layer Diagram
Layered diagram: Subscription → Bundle → Entitlements → Player & Apps, showing how entitlements flow from billing to product access.
Trials, Promotions, and Upgrades That Don't Leak
Acquire users without breaking consistency.
- Trial eligibility rules (history, cooldowns, limits, storefront, channel)
- Promotion codes that work across web and in-app
- Single-use, multi-use, and bulk-generated promo codes
- Clean upgrade and downgrade flows across providers
Powered by Campaigns & Offer Engine.
Trial Funnel Illustration
Funnel diagram showing trial → paid → upgrade, with rule icons (shield, calendar, checkmark) guarding each step to prevent leakage.
Dunning & Recovery Built for Retention
Reduce involuntary churn automatically.
- Smart retry strategies per payment method and region
- Grace access policies that balance UX and revenue
- Win-back offers triggered before cancellation completes
- Full visibility into recovery performance
See Dunning & Recovery.
Recovery Loop Diagram
Recovery loop showing: Payment Failure → Smart Retry → Customer Notification → Win-back Offer → Recovery Success, with feedback arrows.
Notifications That Feel Like Product
Turn lifecycle events into meaningful touchpoints.
- Email, SMS, and push notifications
- Trial ending, renewal upcoming, payment failed, price changes
- Storefront-localized content and timing
- Fully automated, rule-driven delivery
Backed by Notifications & Messaging.
Messaging Channels Graphic
Message cards (email, SMS, push notification) connected to lifecycle events timeline, showing automated delivery at key moments.
Analytics That Answer OTT Questions
Understand what actually drives growth and churn.
- Churn and recovery by region, channel, and plan
- Trial conversion and promo ROI
- Price change impact per storefront
- Entitlement adoption and upgrade drivers
Explore Analytics & Reporting.
Analytics Dashboard
Dashboard-style interface with charts: churn curves, conversion funnels, regional breakdowns (bar charts and trend lines).
Common OTT Use Cases
- Launch a new country with localized pricing and payments
- Add a premium UHD or sports tier without rebuilding billing
- Bundle subscriptions with telecom or hardware partners
- Prevent trial abuse while staying conversion-friendly
- Reduce involuntary churn with automated recovery
How It Fits Into Your OTT Stack
- Works with your existing identity, catalog, and playback services
- Pushes subscription and entitlement events to your platform
- API-first and event-driven integration patterns
- No lock-in to specific payment providers
OTT Stack Architecture
Architecture diagram showing Azotte positioned between channels (Web, iOS, Android, Smart TV, Partners) and your OTT backend (Identity, Catalog, Playback, CDN).
Simplify Video Streaming & OTT Subscriptions at Scale
Azotte gives video streaming platforms a unified subscription orchestration layer — so your teams can focus on streaming, not billing complexity.